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The Upper East House: Reliving the Opulence of the Negrense Lifestyle

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Standing tall and majestic at three stories high, The Upper East House pays homage to the historic ‘White Mansion‘ of the former Bacolod-Murcia Milling Company complex. Property giant Megaworld Corporation did not spare any expense in the adaptive reuse of old parts of the house as well as in ensuring the authenticity of the appointments to relive the grandeur of Negrense heritage.

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Ornate walls of The Upper East House bring us back to a bygone era of Negrense living.

Touring The Upper East House

Continuing its rise as the new and modern central business district of Bacolod City, property giant Megaworld welcomed guests and visitors into yet another iconic facility inside the 34-hectare The Upper East.

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The hardwood main door, as seen from the veranda, is flanked by two stairs. Ideal for grand entrances during high-brow parties in the past.

Giving a nod to the township’s historic past as the location of the former Bacolod-Murcia Milling Company (BMMC) is The Upper East House. It is an iconic three-story township information center
that pays homage to the elegance and sophisticated ambiance of the ‘White Mansion’ that once stood inside the sprawling development.

Located within the curated park beside McDonald’s Upper East along the eight-lane Upper East Avenue, the structure stands right across the four-story No. 1 Upper East Avenue BPO tower, and is just a short walk from One Regis, the township’s first residential condominium development.

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View from the parking lot. On the right side is McDonald’s Upper East, dubbed as the most beautiful in the Philippines. Only in Bacolod.

The Upper East House: An Architectural Masterpiece

A spacious veranda and outdoor lounge with a water cascade welcome visitors in front of The Upper East House, whose exteriors are painted predominantly in white. The staircase outside leads guests to the upper ground floor, which hosts the reception area, lounge, negotiation area, and a gallery that will feature photos and other memorabilia of BMMC.

The Upper East is a 34-hectare township development by Megaworld Corporation in Bacolod. It is rising on the site of the former Bacolod-Murcial Milling Company and is poised as the next Central Business District of Bacolod.

From the ground floor, there is an available elevator for seniors and persons with disabilities (PWDs) that brings them to the lower and upper floors. Located towards the back portion of the ground floor are two commercial spaces with a veranda.

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During The Upper East House sneak peek for the media, L-R: Kara Villarosa, Miss Bacolod-Universe; Architect Hazel Ortañez, Head of Special Projects-Interior Designs; Ms. Jogie Viceo, Township Director, Megaworld Visayas; Mr. Harold Brian Geronimo, Senior Vice President and Head of Public Relations and Media Affairs of Megaworld Corporation, and Megaworld PR Director Cid Santillan.

The lower ground floor, meanwhile, hosts another negotiation area and lounge, meeting rooms, a bar adapted from heritage houses infused with modern touches, toilets, the security room, and the broker’s office. Upstairs on the second floor are the marketing offices, pantry, and training rooms.

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Well-Appointed Interiors

The interiors of The Upper East House feature a warm color palette with hues of brown, white, and beige to emit a vintage, elegant vibe. The walls are adorned with decorative wooden panels, while calados (carved wooden screens) and cartouches (decorative ceiling panels) hang from the ceiling as accents and help circulate air across rooms.

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Meanwhile, the reception walls and partitions are adorned with solihiya (woven rattan strands), while patterned wooden planks, tiles, and stones are also used across the entire space to radiate a retro charm.

Furniture pieces inside The Upper East House are designed similarly to those in the old house’s chairs and tables and are characterized by the use of solihiya to facilitate proper airflow. The wood stain colors vary from light to dark tones, as adapted from old furniture pieces. There is also a grand chandelier—a modern take on the original dining chandelier of the old house.

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Even the furniture exudes Old World charm luxury and good taste.

Jars representing the banga or tapayan used in old times for water and food storage are displayed
on the top of wooden pedestals.

Mommy Sigrid at The Upper East on Instagram.

An Award-winning Township

The Upper East House is located just beside the refurbished, decades-old BMMC train, which now forms part of the “World’s First-Ever McDonald’s Dessert Station on a Train” that won a Silver Award under the Specialized Project or Purpose-Built Category at the 2022 Property and Real Estate Excellence Awards by FIABCI Philippines.

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Even on its early stages, Megaworld is already reaping awards for the development of The Upper East.

The Upper East was recently hailed the “Real Estate Project of the Year in the Philippines” at the World Business Outlook Awards 2023. The township is also a proud recipient of a Gold Award under the Master Plan Category, also from the 2022 Property and Real Estate Excellence Awards by FIABCI Philippines.

In the next few years, it will feature four residential condominium developments, namely One Regis, Two Regis, One Manhattan, and Herald Parksuites. Next month, the very first Landers Superstore in Western Visayas will open while office towers No. 1 Upper East Avenue and No. 5 Upper East Avenue are still in the works.

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Landers Superstore is opening next month at The Upper East. It’s the first in Western Visayas.

Meanwhile, the 300-room Kingsford Hotel Bacolod; and a lifestyle mall, among many other components, to complete the live-work-play experience in this Bacolod township are also under development.

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