A new “traDigital” company backed by the 917Ventures Retirement Fund is set to revolutionize the Philippine entertainment industry. Recently, Globe launched KROMA Entertainment Inc. and the birth of the KROMA life for the Filipino household. Read more about this revolutionary development in home entertainment and our digital lifestyle.

Filipinos to Expect Radical Changes in Home Entertainment with The KROMA Life

KROMA brings together passionate content and experienced creators, the best talent, and innovative technology to produce fresh and engaging entertainment for the Filipino audience. In the KROMA life, there is entertainment for all across screens and formats, be it high-quality films, series, TV shows, music, digital content, or events.

The company is a culmination of Globe’s years of groundwork to further enrich and future-proof the Globe Group ecosystem.

“We are excited to share KROMA with you. It’s a treasure trove of creative and innovative content that’s relevant to our audiences, featuring the country’s best creators, and talents. We are determined to forge a new path for entertainment,” says Ian Monsod, CEO of Kroma Entertainment, Inc. “Our vision is to become the leading TraDigital entertainment player in the Philippines in line with our goal of entertainment for all.”

The Globe Group is going full-scale into entertainment with KROMA, expanding its earlier venture into live events, production, publishing, and music. It was then called Globe Entertainment (GENT).

What to Expect

KROMA’s brands offer a new entertainment experience, converging to create a more engaging, exciting, and different experience for its audiences.

While revamped, LIVE MNL, a rebrand of Globe Live, still works on events and activations on the ground, online, and in hybrid. They are keeping the same standards that have made them a keepsake in the industry after successfully bringing to life events such as It’s A Girl Thing, ETO NA! Musikal nAPO! and the first-ever Korean virtual fan meet back in 2020.

Likewise rebranded, Globe Studios has spun off its businesses: ANIMA continues to produce award-winning and critically-acclaimed films, series, and podcasts. Meanwhile, SECRET MENU, a full-service production house, creates branded content and television commercials.

KROMA likewise takes charge of the music label PARADISE RISING, in partnership with international label 88Rising, to champion Filipino talent on the global stage. KROMA’s video-on-demand platform UPSTREAM has been home to the latest films, series, and events for Filipinos everywhere.

NYMA focuses on pushing talent growth across the company’s network of partners and clients. PIE, a partnership with ABS-CBN and BEAM digital television network and supported by 917Ventures, is a multi-platform, real-time, interactive entertainment channel. It provides memorable and rewarding experiences, prizes, and connections for and with Filipinos.

Rounding up the KROMA roster are Wonder, a pop culture and style platform, and FreebieMNL — everyone’s destination for the latest news and deals on food and lifestyle.

• To know more about Kroma, visit https://www.kroma.ph/