We save big time during sale events if we get the things we need for the home and family at discounted prices. So this is really big news for us homemakers: Get big discounts on home essentials at the Shopee 12.12 Big Christmas Sale! And it’s happening in a few days.
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The Shopee 12.12 Big Christmas Sale
Shopee is the leading e-commerce platform in Southeast Asia and Taiwan. It is customary for them to wrap up the year with the biggest sale event.
This year, it’s going to mark its fifth birthday by launching its annual Shopee 12.12 Big Christmas Sale.
Its recent 9.9, 10.10, and 11.11 shopping events set new records and signified the changing landscape and e-commerce potential in the region.
This coming 12.12, Shopee celebrates five years of digital acceleration in the region. With that, we can see three key trends that have shaped and will continue to drive the growth of e-commerce. These are Social, Personalization, and Integration.
Key Highlights of Shopee 12.12 Big Christmas Sale
So what can we expect during the Shopee 12.12 Big Christmas Sale? Here are the top 3 things.
Big Rewards for ShopeePay Users
From December 3 to December 11, shoppers who use ShopeePay can look forward to free shipping, discount vouchers, and a chance to win cash prizes.
#MyShopeeWish TikTok Challenge
Join the #MyShopeeWish TikTok Challenge to win prizes. The #MyShopeeWish TikTok Challenge is from December 7 to 30.
Winners will be announced on January 15, 2021 on Shopee’s official social media accounts. For more information, head over to https://shopee.ph/m/my-shopee-wish.
Big discounts from leading brands
Shoppers can enjoy up to 50% off from leading brands on Shopee Mall, including L’Oreal Paris, P&G Beauty, Abbott, Havaianas, Vivo, Huawei, and Infmix.
But I think that most homemakers would be interested in the Unilever Home and Food, Nestle, Pampers, and RB Enfagrow. Discounts from these household items would mean savings for our family budget!
The Legendary Success of Shopee
Shopee highlights three key trends that have shaped their growth in the e-commerce industry. They are confident that this will continue in 2021 and beyond.
Martin Yu, Director at Shopee Philippines, said, “Shopee was born with the vision of making online shopping accessible, easy, and enjoyable.”
He said that they built Shopee from the ground up while listening to what people want and need.
“We turned our understanding into well-executed localized strategies that make Shopee what it is today. This year’s 12.12 Big Christmas Sale has added significance as we celebrate our fifth birthday. We come together with our brand partners, sellers, and shoppers to support one another through a challenging year. As we look back on our journey, we are proud to have adapted quickly to serve the people’s needs.”
This 12.12, Shopee highlights three key trends that will continue to power the growth of e-commerce in 2021 and beyond.
Social: Bringing the human touch to online shopping
Advancements in technology, coupled with changing shopper habits, have resulted in online shopping evolving from a transactional experience. Today’s users are more social than ever and they demand a more engaging online shopping experience.
In 2016, Shopee was one of the first e-commerce platforms in the region to launch the Shopee Live Chat. It’s a live chat function enabling direct conversations between buyers and sellers. Today, an average of 30 million messages are exchanged daily on Shopee Live Chat.
Through the years, Shopee has continuously improved on and introduced new in-app engagement features. We have enjoyed Shopee Games, Shopee Feed, and Shopee Live. They make our online shopping experience more social!
Shopee will continue to drive this trend through unique initiatives like the Shopee Mom’s Club. This will provide like-minded consumers with one-stop exclusive access to baby product deals and parenting content.
Personalization: Catering to the ‘Me’ economy
Personalization is critical in e-commerce today. A highly personalized experience makes online shopping more efficient, enjoyable, and unique for consumers.
Shopee takes a hyper-localized approach by running seven different apps in each of its markets and localizing in-app features. They also continually refine their recommendation engines to offer more customized and relevant shopping suggestions.
Businesses that use Shopee’s in-app advertisements generate 65% more sales activity than those that do not. This is powered by Shopee’s own AI capabilities, which ensure that advertisements are delivered to the right users.
As the industry progresses further into the ‘me’ economy, businesses need to innovate in order to improve the online customer journey. In the coming year, Shopee also expects to see the rise of smart shoppers. This is a new demographic of young, tech-savvy individuals who expect a highly personalized online shopping experience.
Integration: Creating a seamless customer journey
As retailers adapt to the new normal, they must deliver a seamless customer journey across all touchpoints. Shopee helps brands and sellers of all sizes by providing fundamental operational support. There are integrated payments and logistics as well as innovative experiences that add value to the overall customer journey.
Delivering an Experiential Home Shopping Experience with P&G
Together with P&G, Shopee introduced its first-ever experiential online Show Me My Home initiative. This allowed shoppers to discover and shop for P&G’s popular household items in a simulated household environment. This brought a lot of convenience for stay-at-home moms while mimicking the experience of walking in a real store.
Yu closed, “2020 has been a transformative year. It has shown us the importance of technology and its ability to not only connect people and meet their basic needs but also to entertain and engage. We are just at the beginning of our digital journey. Looking ahead, we believe e-commerce will have an even more profound impact on businesses and consumers, creating new ways of living, working, and engaging.”
12.12 Big Christmas Sale
From November 18 to December 12, users can enjoy the following offers at the Shopee 12.12 Big Christmas Sale.:
- Free shipping with ₱0 minimum spend
- 20% cashback
- ₱1 deals
Note: The ‘Me’ economy refers to personalization to meet the unique needs of each individual consumer and predict their preferences based on behavior.
“As we wrap up the year with the 12.12 Big Christmas Sale, let’s continue to look out for one another. Let’s uplift those in need, and welcome the new year on a high note,” Yu closes.
Nowadays napakalaking tulong talaga ng mga online shopping..Like Shopee when pandemic booms mas maganda na sa online shopping tayo bumili ng mga essentials natin..Maganda pa dito may mga discounted prices and voucher tayong maeenjoy ..